Any advertisement that appears in a public environment like commercial spaces, shopping malls, Residential communities, etc., with digital displays, including digital billboards, outdoor signage, and digital screen.
Yes, it is one of the most effective marketing channels, which had more visibility ratio than any other channel, especially digitalization in out-of-home advertising.
Price is very low as compare to other traditional print media. Digital communication and campaigning much cheaper and easy option for any brand.
It helps brands connect with their customers and the target audience in public spaces. It has the high purchasing power to reach high visibility range.
The best digital out-of-home advertising mediums for branding are
Residential Advertising in lift & lobby spaces,
Commercial open spaces
Tech parks.
Digital out-of-home advertising reaches out to a large audience, targets the right audience, is easy to purchase with programmatic technology, engages the people and keeps them more connected and engaged with the product.